SOCIAL MEDIA

Pella organic social local post

Client: The Pella Corporation
Agency: Publicis Hawkeye
Details: Researched and wrote Facebook posts aimed at increasing regional brand awareness and business page engagement. While leading the creative team's organic social program, it doubled in size and contributed $1M+ in annual incremental revenue.

WE R.U.L.E. inspirational reel

Client: WE R.U.L.E.
Details: An Instagram reel made as part of my role as volunteer content creator and social media manager for WE R.U.L.E. This Detroit-based nonprofit uses art, music, and writing to help young women on their journeys of healing from trauma.

Porsche paid social video ad

Client: Porsche Cars North America, Inc.
Agency: Formerly Known As
Details: Developed the "Drive Your Heart Out" theme and created the supporting copy for a paid social video ad showcasing the new West Track racing experience at the Porsche Experience Center Atlanta.

Pella organic social staff profile

Client: The Pella Corporation
Agency: Publicis Hawkeye
Details: Crafted posts telling the stories of individual Pella employees. This content gave recognition to dedicated team members, and showed the human element of this legacy retail and manufacturing brand.

Pella paid social carousel ad

Client: The Pella Corporation
Agency: Publicis Hawkeye
Details: Created region-specific messaging to promote seasonal offers on select Pella products and services for Facebook carousel ads.