Mandy Willingham
Writing/Media Specialist · Communications Expert · Content Strategist
PRINT
San Diego Zoo
fundraiser letter
Client: San Diego Zoo
Wildlife Alliance
Agency: Publicis Hawkeye
Details: Developed the "Gift of Wonder" concept, and crafted direct mail copy to donor members of the San Diego Zoo. As one of the most visible fundraising efforts of the year, this mailer helped raise millions in contributions for the zoo, wildlife park, and conservation programs.
Pella acquisition mailer
Client: The Pella Corporation
Agency: Publicis Hawkeye
Details: Wrote seasonal copy promoting region-specific offers on select Pella product lines and services. This lifestyle-themed direct mail package focused on increasing consultations among first-time customers.
American Red Cross
member donor mailer
Client: American Red Cross
Agency: Publicis Hawkeye
Details: Created the concept "Giving Hope," and profiled the stories of American Red Cross volunteers helping communities and individuals in their greatest times of need. This TEMPO award-winning package asked current and previous donors to contribute to their local Red Cross chapters.
Verizon acquisition mailer
Client: Verizon Communications
Agency: Formerly Known As
Details: This B2C acquisition mailer informed prospective Verizon customers of the benefits of mobile data plans with add-on products and services.