Mandy Willingham
Writing/Media Specialist · Communications Expert · Content Strategist
EMAIL & DIGITAL
Audi RS3 CRM product email
Client: Audi of America
Agency: Formerly Known As
Details: Created content for the first in a three-touch series of triggered CRM emails crafted for audiences who requested information about specific Audi vehicle models through the Audi of America website.
Project Fi lead gen email
Client: Google
Agency: Epsilon
Details: This triggered communication focused on generating subscriptions to Google Fi email updates. With an average open rate of nearly 50%, the campaign helped grow Epsilon's business with the Google Fi team.
Verizon upsell email
Client: Verizon Communications Inc.
Agency: Formerly Known As
Details: Wrote the copy for a series of triggered emails to Verizon myPlan subscribers encouraging them to enhance their data plans with additional services. Relatable use case scenarios helped inform and communicate the benefits of the add-ons.
YouTube Creator email series
Client: YouTube
Agency: SolutionSet
Details: Helped develop the strategy and copy for a new email campaign focused on generating more original video content from YouTube creators and influencers.
VW Go digital newsletter
Client: Volkswagen of America
Agency: Formerly Known As
Details: Branded and named the newest addition to Volkswagen's CRM communication, Volkswagen Go. Also developed messaging for this monthly digital newsletter with a focus on educational, promotional, and entertaining content for Volkswagen drivers.
Porsche Experience Center launch email
Client: Porsche Cars North America
Agency: Formerly Known As
Details: Created content for an email announcing the expansion of the Porsche Experience Center Atlanta. Specifically, the opening of a second track that allows visitors more ways to test their driving skills on a series of challenges based on famous race tracks from around the world.