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Creative and strategic communications professional with 15+ years of agency, in-house, and independent experience. Applies passions for storytelling, research, and problem solving to develop inspired concepts and meaningful communications. Dedicated to enriching consumer experiences and growing business for global technology companies, legacy brands, historic nonprofits, and more.

PROFESSIONAL EXPERIENCE
Senior Copywriter, Formerly Known As (Publicis FKA)/Razorfish
2022 - 2024

• Crafted CRM email, Direct Marketing, and newsletter copy for luxury and premium car brands owned by the world's largest automotive company
• Developed seasonal and promotional social media content for global automotive companies
• Created B2C and B2B email, Direct Marketing, and SMS product and service communications for a Fortune 50 global telecommunications company
• Contributed to asset development for new business pitches
Senior Copywriter, Publicis Hawkeye
2019 - 2022

• Developed data-driven email, paid social, and DM copy for legacy home retail brand
• Collaborated with account, media and strategic leadership to win new business, including $30 million in AOR contracts
• Led creative development and strategy for an organic social program that doubled in size and revenue from 2020 - 2021
• Crafted stories for award-winning nonprofit campaigns that raised millions in donor gifts
Senior Copywriter, Epsilon
2014 - 2019

• Worked closely with Alphabet product, account and development teams on promotional and educational content for AdWords,Nest, Project Fi, YouTube, and other high priority products and services
• Collaborated with Art Directors, ACDs, and CDs on multimedia creative presentations to Alphabet leadership
• Wrote best practice recommendations for internal marketing playbooks and client style guides

 

Senior Copywriter - Digital Marketing, Apollo Education Group
2012 - 2014

• Created and managed 10,000+ PPC ads and 300+ SEM campaigns for the University of Phoenix and affiliated institutions of higher learning
• Participated in weekly on-site discussions with Google and Yahoo! strategists on optimization opportunities, performance insights and platform developments
• Developed A/B test concepts and copy for microsites and landing pages
• Crafted blog posts and paid and organic social media content
• Shared daily keyword and ad performance with internal search teams

 
Brands

Alphabet Inc. - Google, YouTube

American Red Cross
Audi of America

Edward Jones

Horizon Therapeutics

Jared Jewelry

KeyBank
Porsche Cars North America, Inc.

San Diego Zoo Wildlife Alliance

The Pella Corporation

University of Phoenix

Verizon Communications Inc.
Volkswagen of America

Tools

Adobe Creative Suite

Basecamp
Canva

CMS

Facebook Advertising

Google Ads

Google Analytics
Google Office

Instagram Marketing

Jira

Marin
Office 365

SharePoint

WordPress

Workfront
YouTube

Education

Beloit College - 1995 - 1999
BA Creative Writing
Minor in Journalism

Kansai Gaidai University - 1997
Osaka, Japan
Intensive studies in Japanese language, arts, and culture

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